From current issue


Cover Story
Equal Lending Or Fair Lending?
The challenges of fair lending laws.
Front Office
The Undertow Of Uncertainty
Will uncertainty surrounding the Trump administration’s economic policies put a damper on home sales and purchase origination in 2017? Considering the momentum that the housing and mortgage markets have right now (existing-home sales are up, and purchase volume is up, year over year), it would be a shame if that were the case. Personally, I [...]
Valuation
How To Transform The Valuation Space? Training, Training, Training
To increase the number of qualified appraisers, the industry must put a stronger focus on education.
Security
Cybersecurity: It All Starts With Employees
Lenders saw their fair share of cyber incidents in 2016, but was there a common thread?
Risk Management
When Identifying Mortgage Fraud, It Pays To Be Tech-Savvy
Loan stacking and affinity fraud are two of the newest forms of fraud that mortgage lenders must be aware of.
Risk Management
Lender CRT With The GSEs: A Closer Look
One of the roadblocks to lender CRT participation has been a lack of knowledge of the risk/reward profile.
Hedging
Trends In Secondary Execution: Big Data, Big Execution
Data-driven execution of closed loan collateral has enabled aggregators to price loans more efficiently than ever before.
Department
Housing Markets
NAR: Existing-Home Sales Increased 3.8% In 2016 Existing-home sales, including sales of single-family homes, townhouses, condominiums and co-ops, were at a seasonally adjusted annual rate of 5.69 million in January – an increase of 3.3% compared with an upwardly revised 5.51 million in December and an increase of 3.8% compared with 5.48 million in January [...]
Department
Origination
Refinances Drove Mortgage Origination Volume In 2016 Two reports released in early March show that mortgage origination volume was up significantly in 2016 compared with 2015 and that – perhaps to no one’s surprise – refinances accounted for more than half of total volume. According to ATTOM Data Solutions’ Residential Property Loan Origination Report, more [...]
Department
Regulatory Compliance
Carson Sworn In As HUD Secretary Dr. Ben S. Carson Sr. was officially sworn in as the 17th Secretary of the U.S. Department of Housing and Urban Development (HUD) on Thursday, March 2. Vice President Mike Pence administered the oath of office, with Secretary Carson’s wife, Candy, and granddaughter Tesora holding the bible. Secretary Carson [...]
Department
Secondary Market
MBA Introduces GSE Reform Proposal With government-sponsored enterprise (GSE) reform highly likely under the new administration, the Mortgage Bankers Association (MBA) is wasting no time and in February introduced its own proposal for what should happen to Fannie Mae and Freddie Mac. Similar to previous proposals that have been floated about during the past several [...]

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Mortgage lenders today are reliant on technology and automation in order to gain efficiencies, hold down operating costs, improve customer service and meet compliance. Mortgage technology firms are rising to the occasion, but only those firms with a strong marketing presence will survive in this highly competitive industry. Marketing to SME's audience of 27,940 brings your product message directly to the men and women running mortgage production shops across the country. MarketingGrid

Issue Month

Featured Themes

Space Deadline

Materials Deadline

January/February
  • Risk Management

December 22, 2016

December 29, 2016

Bonus Distribution:

  • MBA Mortgage Servicing Conference
  • Southern States Secondary Market Conference
  • Eastern Secondary Market Conference
March/April
  • Valuations

February 24

March 3

Special Advertising:

  • New In 2017 – Deadline: February 10

Bonus Distribution:

  • MBA-NJ Annual Regional Conference
  • ABA Real Estate Lending Conference
  • MBA National Secondary Market Conference
May/June
  • Quality Control

April 28

May 5

Bonus Distribution:

  • ABA Regulatory Compliance Conference
  • CMBA Western States Secondary Conference
July/August
  • Technology in Mortgage Banking

June 23

June 30

Special Advertising:

  • Lending – Deadline: June 9

Bonus Distribution:

    CMBA Western States Servicing Conference
September/October
  • Hedging

September 22

September 29

Special Advertising:

  • Executive Spotlight – Deadline: September 8

Bonus Distribution:

  • MBA Annual Convention; Northeast Conference of Mortgage Bankers
November/December
  • Compliance

October 20

October 27

Special Advertising:

  • Annual Directory of Mortgage Lenders & Vendors – Deadline: October 13

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Ad File Format:

  • PDF-X/4 (preferred) and PDF-X/1a standards are acceptable.
  • SM ’s standard job options can be downloaded here

Fonts:

Fonts must be embedded or saved as outlines.

Color:

  • Color must be process CMYK. We will convert all other color modes to conform.
  • Four-color text should be no smaller than 12 point - 10 point in a bold face. This guideline applies to knock-out type
  • When using rich black, use the formula: C=40,M=30,Y=30, K=100. Use this formula for black copy over 24 pt., copy under 24 pt. use just black.
  • Do not use RGB, spot colors or duotones
  • Ads will be run to SWOP standards
  • Four color coverage: maximum 300 ; see example
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Add 1/8th to trim size of 8 3/8” x 10 7/8”, allow 1/4” in from trim for safety.

Proofs:

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