From current issue


Cover Story
Getting Past The E-Closing ‘Wall’
Lenders have been in a marathon to make the end-to-end e-mortgage a reality - and it appears the finish line is now finally in sight.
Front Office
Strange Days Indeed
These are strange, confusing times in the mortgage industry. On the one hand, we have an administration in the White House that is dead set on rolling back financial regulation, yet it can’t seem to get anything done in that area because its proposals lack the needed support in Congress. Plus, there are a million [...]
Hedging
These ARE The ‘Good Old Days’
With the mortgage industry finally entering a rising rate environment, it’s time for lenders to embrace hedging fundamentals.
Origination
The Fastest Path To Activating A New Correspondent Business
As lenders launch new correspondent channels, they are discovering the advantages of outsourcing the needed back-shop functionality.
Technology
Investing In QC Tech For Secondary Success
It is becoming increasingly evident that investors prefer to work with lenders that have the best QC technology in place.
Compliance
The Big ‘If’
As the Trump administration pushes for regulatory rollback, many are wondering whether history will repeat itself.
Department
Housing Markets
Existing-Home Sales Sprung Up In March Existing-home sales in March – the most recent month for which data was available at press time – reached an annual pace of 5.71 million, up 4.4% from a downwardly revised 5.47 million in February and up 5.9% compared with March 2016, according to the National Association of Realtors [...]
Department
Origination
MBA: Mortgage Revenues Increased In 2016, But So Did The Cost To Originate The average profit per mortgage originated increased to $1,346 in 2016 – up from $1,189 in 2015, according to the Mortgage Bankers Association’s (MBA) Annual Mortgage Bankers Performance Report, which is based on data reported by independent mortgage bankers. What’s more, the [...]
Department
Regulatory Compliance
CFPB Clarifies HMDA Rule The Consumer Financial Protection Bureau (CFPB) in April issued a set of clarifications to its 2015 Home Mortgage Disclosure Act (HMDA) rule and has gathered industry feedback on the proposed changes. The changes reflect “the bureau’s ongoing and substantive engagement with stakeholders in the marketplace and will help [the] industry meet [...]
Department
Secondary Market
MBA’s Stevens: ‘Recap And Release’ Of GSEs Would Be A Big Mistake One thing that David Stevens, president and CEO of the Mortgage Bankers Association (MBA), made perfectly clear during his opening remarks during the MBA’s National Secondary Market Conference and Expo, held April 30 to May 3 in New York City, was that recapitalizing [...]

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Mortgage lenders today are reliant on technology and automation in order to gain efficiencies, hold down operating costs, improve customer service and meet compliance. Mortgage technology firms are rising to the occasion, but only those firms with a strong marketing presence will survive in this highly competitive industry. Marketing to SME's audience of 27,940 brings your product message directly to the men and women running mortgage production shops across the country. MarketingGrid

Issue Month

Featured Themes

Space Deadline

Materials Deadline

January/February
  • Risk Management

December 22, 2016

December 29, 2016

Bonus Distribution:

  • MBA Mortgage Servicing Conference
  • Southern States Secondary Market Conference
  • Eastern Secondary Market Conference
March/April
  • Valuations

February 24

March 3

Special Advertising:

  • New In 2017 – Deadline: February 10

Bonus Distribution:

  • MBA-NJ Annual Regional Conference
  • ABA Real Estate Lending Conference
  • MBA National Secondary Market Conference
May/June
  • Quality Control

April 28

May 5

Bonus Distribution:

  • ABA Regulatory Compliance Conference
  • CMBA Western States Secondary Conference
July/August
  • Technology in Mortgage Banking

June 23

June 30

Special Advertising:

  • Lending – Deadline: June 9

Bonus Distribution:

    CMBA Western States Servicing Conference
September/October
  • Hedging

September 22

September 29

Special Advertising:

  • Executive Spotlight – Deadline: September 8

Bonus Distribution:

  • MBA Annual Convention; Northeast Conference of Mortgage Bankers
November/December
  • Compliance

October 20

October 27

Special Advertising:

  • Annual Directory of Mortgage Lenders & Vendors – Deadline: October 13

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Ad File Format:

  • PDF-X/4 (preferred) and PDF-X/1a standards are acceptable.
  • SME ’s standard job options can be downloaded here

Fonts:

Fonts must be embedded or saved as outlines.

Color:

  • Color must be process CMYK. We will convert all other color modes to conform.
  • Four-color text should be no smaller than 12 point - 10 point in a bold face. This guideline applies to knock-out type
  • When using rich black, use the formula: C=40,M=30,Y=30, K=100. Use this formula for black copy over 24 pt., copy under 24 pt. use just black.
  • Do not use RGB, spot colors or duotones
  • Ads will be run to SWOP standards
  • Four color coverage: maximum 300 ; see example
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Bleeds (Full-Page Ads Only):

Add 1/8th to trim size of 8 3/8” x 10 7/8”, allow 1/4” in from trim for safety.

Proofs:

Ads will be run to SWOP standards. If a color match is desired, we will require a Certified ColorPress Proof printed at 100%. Shipping Address: 100 Willenbrock Road, Oxford, CT 06478

Please send your file to ads@secondarymarketingexec.com

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