Secondary Marketing Executive

About Secondary Marketing Executive magazine

Since 1986, Secondary Marketing Executive, has been the premier publication that speaks solely to the mortgage bankers responsible for origination, production volumes, and the sale of loan portfolios in the secondary market. With exclusive articles that detail industry trends and regulatory challenges, SME has a strong track record of providing its readership with the information and tools that are required to fine tune their back-office processes, and build their bottom line.

http://www.elforn.info/ is the leading online news site covering the real estate finance industry. Its daily news wire covers all aspects of the residential and commercial real estate worlds: origination, securitization, servicing, regulatory changes, government policies and the industry’s impact on the national and global economies.

Advertise in Secondary Marketing Executive

Mortgage lenders today are reliant on technology and automation in order to gain efficiencies, hold down operating costs, improve customer service and meet compliance. Mortgage technology firms are rising to the occasion, but only those firms with a strong marketing presence will survive in this highly competitive industry. Marketing to SME's audience of 27,940 brings your product message directly to the men and women running mortgage production shops across the country.

Print specification

Ad File Format

• PDF-X/4 (preferred) and PDF-X/1a standards are acceptable.
• SM ’s standard job options can be downloaded here

Fonts : Fonts must be embedded or saved as outlines.

Color

• Color must be process CMYK. We will convert all other color modes to conform.
• Four-color text should be no smaller than 12 point - 10 point in a bold face. This guideline applies to knock-out type
• When using rich black, use the formula: C=40,M=30,Y=30, K=100. Use this formula for black copy over 24 pt., copy under 24 pt. use just black.
• Do not use RGB, spot colors or duotones
• Ads will be run to SWOP standards
• Four color coverage: maximum 300 ; see example

Bleeds (Full-Page Ads Only): Add 1/8th to trim size of 8 3/8” x 10 7/8”, allow 1/4” in from trim for safety.

Proofs: Ads will be run to SWOP standards. If a color match is desired, we will require a Certified ColorPress Proof printed at 100%. Shipping Address: 100 Willenbrock Road, Oxford, CT 06478